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Clothing & Gear Sizes

What size fits at each age, and how brands differ.

Baby clothing labels look like ages and behave like weight ranges. A nine-month-old wears anything from 6M to 18M depending on the child and the brand, and none of that is a labelling error.

The label describes the garment's cut, which is designed around a weight and height band. It lines up with the age on the tag only for a baby of average size and average proportions.

Length runs out before width does

The single most useful thing to know: most children outgrow a size in length while it still fits in the body.

Sleepsuits and footed one-pieces are therefore outgrown months before vests and tops in the same size. Footed garments have no give at all in length — when the toes press, the size is finished regardless of how the chest fits.

Buy sleepwear a size up as a default. Buy tops to fit.

Brands do not agree with each other

There is no regulated baby sizing standard. Each brand sets its own and the spread is wide enough to matter.

European brands often size by height in centimetres — 74 cm, 80 cm, 86 cm — which is a measurement rather than an age and is more useful than any label on this site. Some American brands run generous and some run small. A single-month label such as "12M" usually means fits up to that age, so it can be smaller than a "6–12M" garment.

Cotton shrinks. A garment that fits at purchase and is tight after three washes was not mislabelled.

Measure the child, not the label

Height and weight put you on a size band directly. The label only tells you where to start looking, and height is the dimension that ends a size.

Buy shallow, not deep

A baby moves through 9–12M in roughly three months and 12–18M in five or six. Buying several of one size is buying clothes that will be outgrown unworn — the exception being sleepwear, where a size up gets worn for longer than expected rather than shorter.

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